competition success review published this article page no 200
Samami
Gange was launched in 201415 for
the rejuvenation of Ganga and its tributaries with assured funding of Rs 20000 crores. National Mission for Clean Ganga (NMCG) is the implementing agency.
Backed by Ganga
River Basin Management Plan by a consortium of 7 IITs it has a holistic multi-sectoral multi-agency and multi-level approach in four broad categories-Pollution Abatement (Nirmal Ganga) Improving flow and ecology (Aviral Ganga) Strengthening People-River connect (Jan Ganga) and Research knowledge management (Gyan Ganga). Unlike previous efforts it is not limited to cleaning or piecemeal
selected city interventions but
follows river centric basin-based approach
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