Pratiyogita kiran hindi monthly magazine by kiran prakashan subscribe published this article page no 1 samami gange was launched in 201415 for the rejuvenation of ganga and its tributaries with assured funding of rs 20000 crores. national mission for clean ganga (nmcg) is the implementing agency. backed by ganga river basin management plan by a consortium of 7 iits it has a holistic multi-sectoral multi-agency and multi-level approach in four broad categories-pollution abatement (nirmal ganga) improving flow and ecology (aviral ganga) strengthening people-river connect (jan ganga) and research knowledge management (gyan ganga). unlike previous efforts it is not limited to cleaning or piecemeal selected city interventions but follows river centric basin-based approach for comprehensive rejuvenation pratiyogita kiran monthly magazine subscription.
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