Competition success magazine use full for civil services students published this article page no 11 most of your sweet spot small business clients are just starting to gain awareness of the value of certifications. but most sweet spot clients dont know enough about it to appreciate and pay for the differences in different levels of certification. in this article youll learn what your clients are looking for with your it certifications. what do it certifications mean to your clients? if you present a staff member whos an mcp or cna who has an entry-level certification and then next week you send someone in whos an mcse or a more senior level certification or a cisco certified se (like a ccie) its not going to mean much to your clients. your clients are probably going to have an appreciation for what certification is because they know they want to have someone that passed the test. however your clients wont want to pay sky-high hourly billing rates for the more senior levels of it certification. from a practical standpoint with most sweet spot small businesses senior-level it certifications dont matter all that much since most of the time the projects and tasks you will be working on are not that technical. and the tasks and projects that are very technical can be subcontracted out. the technology curve in small businesses keep in mind with sweet spot small businesses that theyre often years behind the technology curve. so you dont necessarily need to invest in keeping your skills and it certifications up-to-the-minute competition success review buy.
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